Picture Perfect Lawn Maintenance Progress Report

November 2016

 

MARKETING HIGHLIGHTS

Picture Perfect Lawn Maintenance had paused the marketing program with MyBiz OnLine Services after a two month setup in February and March of 2016 and re-engaged MyBiz in November 2016.  The following report provides an summary overview of the Marketing activities and results for February and March 2016 and for November 2016.

 

SUMMARY SETUP FEBRUARY AND MARCH 2016

 

  • Setup Google Analytics and Google Webmaster Tools
  • Setup Domination Client Account for Nutshell Metrics.
  • Setup and Run Initial Base Line BrightLocal SERP & Citation Reports
  • Setup Local Site Submit for initial delivery of online accounts
  • Setup Social Cloud Suite and Social Post Rotator
  • Setup IFTTT–Use Backlink Commando to add Social Bookmarks

Infrastructure: 

  • Setup MOZ account.
  • Setup Bight Local for Ongoing Citation Account Generators
  • Setup, Claim, and Optimize primary local accounts: Bing, Yahoo, Google+ and YouTube.

Monthly Activities in February and March 2016

  • Publish 5 articles on blog immediately. Project Manager will edit content provided by client and provide client content for approval.
  • Create digital videos that coincide with each blog post.
  • Publish press release that coincides with the overall campaign.
  • Verify Social Media Syndication – includes setup for Only Wire.
  • Initial Citation Release. Setup 50 Authority Accounts.
  • Business Listing Aggregators. Localeze, InfoGroup, Factual, Axciom.

 

 

MARKETING HIGHLIGHTS FEBRUARY AND MARCH 2016

We launched a 5 month campaign into one month.  The focus for the content was to cover a general overview of services, annual service process, fertilization, and custom lawn maintenance services.  The targeted keywords were, “Chesterfield VA Lawn Care”, “Chesterfield VA Lawn Care – Fertilization”, “Chesterfield VA Lawn Care | Custom Lawn Maintenance”, “Chesterfield VA Lawn Care”, and “Chesterfield VA Lawn Maintenance”.

SUCCESS SNAPSHOT FEBRUARY AND MARCH 2016

Search Engine Result Page (SERP) Rankings have moved up 10 positions total, with 30 new. These numbers will increase as we continue monthly campaigns.  As of Tuesday, April 5, 2016, PPLM holds 22 number one positions, 24 number two-five positions and 9 six-ten positions.  The top five citations include Yahoo, Facebook, Yelp, Angie’s List, and Manta – giving PPLM an overall ranking score of 50 out of 100.  This score can be improved by incorporating a business listing aggregator service.

SOCIAL MEDIA UPDATE

  • 79 new likes for the month, average 3 per day.
  • 1,092 engaged with your page.
  • Average 12.9% saw your page or one of its posts in news feed. (Not from Ad)
  • 1,676 unique users talking about page from the posts.
  • Videos were played 1,562 times.
  • Likes by Gender:
  • Male 25-34 = 1,294
  • Male 35-44 = 2,189
  • Male 45-54 = 1,641
  • Male 55-64 = 610
  • Female 25-34 = 965
  • Female 35-44 = 2,510
  • Female 45-54 = 1,897
  • Female 55 64 = 895
 
 

 

NOVEMBER 2016 ACTIVITIES

  • Moved Website back to A2 Hosting
  • Renovated and Updated Website
  • Updated and Added New Tags
  • Updated Social Post Rotator
  • Updated Keywords for Marketing Reports
  • Updated Marketing Reports
  • Updated Google Webmaster Tools
  • Corrected 404 Errors for Tags and Pages
  • Added Reputation Management Functionality to Website

 

CUSTOM SERP AND CITATION REPORTS

SERP Report:    PPLM SERP Report
Citation Report:  PPLM Citation Report

These SERP and Citation reports go into greater detail than the online Summary Monthly Assessment Report Tool portal.  Visually see SERP and Citation changes with live links to visit the accounts.